Mars is recalling "plastic" chocolate. Chocolate bar Mars

In the kitchen of a small American home in Tacoma, Frank Mars and his wife prepared butter-filled chocolates - this is how a great corporation was born. All residents of the city fell in love with these sweets, so in 1911 the Mars Candy Factory company was formed.

First, the Milky Way bar gained success. In 1930, Snickers was created, the cost was small - 5 cents. Frank did not have big ambitions, the main goal remained - to provide for his family. Son Forrest wanted worldwide recognition, so he took $ 50,000, a recipe for products, and left for England.

The manufacturer of the Mars bar, Forrest, positioned it as not only a tasty treat, but also beneficial. Advertising said that he is a source of strength and vigor, as it relieves fatigue.

Composition of "Mars"

The filling contains sugar, milk powder, glucose syrup, salt, fat-free cocoa powder, malt extract, protein powder, milk powder 0% fat, whey powder. The composition of chocolate includes cocoa butter, milk powder 0% fat, cocoa mass, whey, vanillin, lecithin, lactose.

• Chocolate contains 455 calories per 100 g.
• Proteins are 4.4 g; fats - 18.2 g; carbohydrates - 68 g.

Benefit and harm

Chocolate contains iron, magnesium and antioxidants. Thanks to the use of Mars chocolate, mood improves, digestion improves.

Storage conditions

Shelf life - 9 months. It should be stored at a temperature of 5-22 degrees, with air humidity not exceeding 70 percent.

fried bar recipe

At parties in Scotland, fried chocolate bars are served instead of hamburgers. The Scots say "Eat one a day and die young and happy." This indicates that you still shouldn't get carried away with them (there are a lot of calories). For the recipe you will need:

• "Mars" - 1 piece;
• Egg - 1 piece;
• Flour - 1 tablespoon;
• Peanut butter (can be replaced with sesame) - 1 tablespoon.

Scottish national dish recipe:

1. Beat the egg, mix it with flour and a little water.
2. Heat the oil in a frying pan, put the bar and fry until crispy.
3. Lay out, leave for a quarter of an hour.
4. Fry again, achieving a light golden hue.
5. The fried bar is ready!

The bar has won the love of teenagers, still remaining one of the most sought-after snacks. When using it, the main thing is to observe the measure in order to use it without a twinge of conscience until old age.

How are billion-dollar corporations born? Where does their procession begin and how much labor and effort has been invested in their creation and development?

It is difficult to answer these questions. And for each such company there was a way. But no matter how the circumstances developed, this path was always difficult, and only the perseverance and faith of the creators led them further to the goal and success.

Today I want to tell you the story of the creation of such a famous brand as Mars.

As in many similar cases, it all started with a small family business, when Frank Mars and his wife in their own kitchen in a modest house in the city of Tacoma (USA, Washington) made small sweets with butter filling at night. No matter how simple these sweets were, they were loved by the locals.

That's why in 1911 The Mars family registered their first company, the Mars Candy Factory. But fame and first big success Mars brings creation to the family chocolate bar Milky Way. This unusual bar not only allowed Mars to expand production, but also to move to Chicago (USA, Illinois).

In 1930 in the markets of America there is a new chocolate Snickers bar, which costs only 5 cents apiece. The turnover and profit of the company grew by leaps and bounds.

Frank Mars quite satisfied with this course of life, and he never aspired to create a large world-famous corporation. He already wanted a quiet life in abundance, which he managed to provide for himself. But here his grown son Forrest Mars wanted almost world domination and therefore in 1932, having received 50 thousand dollars from his father and a recipe for a Milky Way bar, he left for England.

forrest creates a new bar that calls its name Mars, and unlike Milky Way and Snickers, it uses the finest quality milk chocolate and caramel filling. To draw the attention of Europeans to his products, he positions the new Mars bar not just as a sweet treat, but as a wholesome treat. In commercials, the slogan appears that Mars is a charge of energy and strength and he helps relieve fatigue.

But the main discovery of Forrest and the main product of his company was the appearance candy M&M's. Thanks to a special protective shell, such sweets did not melt in the hands, moreover, their multi-colored coating attracted the attention of children.

But since 1950, Forrest begins to buy up and absorb many companies, and not only those that were engaged in the production of sweets. Mars began to produce pet food, beverages, fast food, chewing gums and more.

And in 1970, the Forrest Mars Corporation developed and introduced vending machines throughout America for the sale of chocolates and bars, and later it became possible to charge these vending machines with tea, coffee, and even ice cream. Forrest begins to open production facilities around the world.

What can quickly satisfy your hunger, energize, rejuvenate and cheer you up better than a chocolate bar? It is difficult to find any other product that has the same invigorating effect on the body. Chocolate "Mars" fell in love with many children and adults who appreciated its special delicate taste. Let's find out the history of the appearance of the bar, its composition and information about how many calories are in such a delicacy.

Lovers of sweets do not associate the name of the bar with the planet of the solar system or the ancient Greek god of war.

In fact, the chocolate bar inherited the name from the founder of the confectionery company, American Frank Mars.

In the small town of Tacoma, together with his wife, to provide for his family, he began to prepare chocolates, adding butter filling to them. Residents liked the tasty treat, and in 1911 a whole company called the Mars Candy Factory turned out of a small kitchen.

The first successful finds of a developing American company are Milky Way and Snickers bars, in the production of which Frank's son Forrest already took an active part. It was he who, in search of worldwide popularity, went to the UK to try his luck, not forgetting to take with him a good start-up capital and recipes for chocolate sweets.

Black wrapper with bright red letters - in this design, the famous Mars chocolate bar appeared in 1932 and has not changed much since then. Milk chocolate with caramel filling was presented as a product not only tasty, but also healthy, allowing you to quickly replenish energy reserves. It is worth noting that this advertising move still gives good results to this day.

Manufacturer, official site

Mars Incorporated gradually absorbed smaller firms and grew into a corporation that included not only confectionery factories, but also factories for the production of drinks, pet food, chewing gum, sauces, and instant food.

Today, the corporation's headquarters is located in the American McLain, and its owners are Forrest's grandchildren: John, Edward and Jacqueline.

The company, which at the beginning of its development consisted of 12 people, including members of the Mars family, today boasts more impressive numbers. According to the official website of the corporation https://www.mars.com/global, only one of the chocolate manufacturing industries is represented in 19 countries, where more than 15 thousand people work.

Mars began its confident steps in Russia in 1991, when it opened its official representative office in the person of AOZT Masterfoods. In 1995, under a different name - Mars LLC - many company offices were already opened throughout the country and in other CIS countries.

And 1996 was marked by the opening of the first chocolate factory in the town of Stupino near Moscow. It is here that today the head office of Mars LLC is located, which does business in 12 CIS countries.

Today in Russia there are already 9 factories in 4 different regions that produce products of the Mars company.

The love of schoolchildren for bars has a completely logical justification. After all, among the useful properties of chocolate is a significant increase in mental strength, even after heavy loads in the classroom. Therefore, before a serious test, exam or test, a treat turns into a drug that stimulates brain activity.

But you can’t get too carried away with such “therapy”, because the high calorie content of the product can add extra pounds and related health problems in a short period of time.

And then the slogan invented in one of the countries “Take a bite every day - you will die happy and young” will not look so harmless anymore. Everything is good in moderation, especially chocolate.

• By the way, taking care of the health of its consumers (at least, so the manufacturers claimed) in 2002, a company in Australia made the weight of the bar less by 12 grams. True, later it became known that the “weight loss” of the Mars chocolate bar was the result of the financial crisis.
• The laconic packaging design, as we have already said, has hardly changed since the brand was founded. True, there have been such attempts. In the UK and Australia, they tried to release a batch of bars in a white wrapper with the same inscription in red letters. The experiment was not entirely unsuccessful, so so far no other similar innovations have been introduced.
• 2005 was a difficult year for the corporation. An anonymous letter received by e-mail spoke of the poisoning of seven chocolates among a new batch that had just left the conveyor and sent to stores. It would be possible to ignore such threats from unknown ill-wishers if there were no reports from hospitals about victims of poisoning with bars of this brand. About 20 people, after eating a treat, turned to doctors for help, two of them needed hospitalization. Representatives of the corporation immediately pleaded guilty and immediately recalled the entire consignment of goods. In addition, all expenses for the treatment of the victims were reimbursed from the Mars Incorporated fund.
• Another unpleasant incident happened in February 2016. Then it turned out that due to a violation of production technology, several batches may contain plastic in their composition. The products were recalled from 55 countries around the world, and the company apologized.

Chocolate "Mars": composition and calorie content

The bar gets its special taste thanks to its caramel filling. What is this delicacy?

The filling includes:

• dry fat and skimmed milk;
• glucose syrup;
• sugar;
• cocoa powder;
• lactose;
• malt extract;
• vegetable fats;
• serum;
• salt;
• dry egg white.

And chocolate contains:

• cocoa butter;
• sugar;
• grated cocoa;
• powdered milk;
• lactose;
• milk whey;
• dehydrated milk fat;
• lecithin;
• vanillin.

The packaging states that the bar can also contain crushed peanuts.

Chocolate has a special nutritional value due to the large amount of carbohydrates - 68%, therefore the calorie content of such a delicacy is high - 455 kcal per 100 grams.

Taste of chocolate bars

Nougat, sweet caramel and milk chocolate make these sweets especially tasty and tender. A dessert that melts in your mouth brings real pleasure to both children and adults with a sweet tooth.

In addition, due to the almost natural composition of the products, the bars are safe for the body. Unless, of course, you don't get too carried away eating them. Particular attention should be paid to the amount of chocolate in the diet of people who are prone to fullness.

"Mars" is an ideal way not only to feast, but also to recharge in order to move on, to new discoveries and vivid impressions.

Familiar from childhood, a bar with an amazing delicate taste "Mars" was invented in America in 1911. A married couple has been developing his recipe for a long time. Frank Mars - that was the name of the founder of the chocolate dynasty - wanted to provide for his family. His wife helped him in everything. So, in 1911, this delicacy first appeared on the shelves of American stores. The small candy bar company was called Mars Candy Factory. Initially, only 12 people worked at the factory. It is difficult to compare this figure with today's - the best equipment is used in production, which is served by numerous highly qualified personnel.

In 1930, Frank and his family moved to England, where he opened a larger production of the same bar. Its name was changed to "Couverture". Later chocolate will be named after its author. Then it was produced in the form of another product, which was already very popular among the population of many countries. This is the famous Milky Way bar. Manufacturing flourished. New production points were opened, sales volumes expanded, export offers began to arrive. The chocolate bar has become a life's work for American Frank Mars. For this he is grateful for several generations.

What is special about Mars chocolate?

The composition of sweets can be called natural. It uses a minimum amount of preservatives. Initially, its slogan sounded like "Pleasure that you cannot measure." The main feature and reason for its great popularity is its unique delicate taste and soft viscous texture. The effect of a delicacy of nougat and caramel drenched in milk chocolate that melts in your mouth leaves neither children nor adults indifferent.

Compound:

For the manufacture of "Mars" milk powder and cocoa powder are used only in skimmed form. Other Ingredients:

• dry protein;
• lecithin;
• serum;
• vanillin;
• lactose;
• glucose syrup;
• sugar;
• malt extract.

The product is rich in carbohydrates, their content is 68 g per 100 grams. Proteins - 4.4 g. The fat content is also quite high - 18.2 g. Like any chocolate bar, Mars contains a lot of calories. For 100 grams of product, this figure is 455 kcal.

Benefit and harm

In one of the countries where it was in great demand, there was an unofficial slogan that said: "Eat every day and die young and contented." No, the bar does not contain life-threatening substances, but its calorie content is very high, and frequent eating can cause obesity. This disease has long been considered the plague of the American population, as obesity causes many comorbidities. One of the first to suffer from it is the heart - due to the large weight, the load on it increases, cardiovascular diseases develop. They lead the list of deadly diseases. Only the death rate in traffic accidents is ahead of this disease. It turns out that the use of any sweets in excessive quantities is dangerous to health. Mars chocolates are no exception. They should not be eaten very often. For diseases such as diabetes mellitus, obesity and stomach ulcers, use should be agreed with your doctor.

An interesting fact: in 2002, the weight of the bar was reduced, and the chocolate layer became much thinner. Manufacturers issued a statement that this measure was taken to help fight obesity. Later it turned out that in addition to this noble goal, the company's financial crisis influenced the reduction in the size of the bar without reducing its value.

The useful properties of the bar include the fact that after its use:

• fatigue disappears;
• cheerfulness appears;
• mental strength is restored;
• the mood rises.

The condition of schoolchildren who have a bite of "Mars" is significantly improved. After a long mental load, their strength and energy return to normal, allowing them to better absorb information. It is good to use this product before tests and exams. It is recommended to monitor only the quantity: one small chocolate bar two to three times a week is more than enough for a teenager, given other sweets and carbohydrate-rich foods consumed.

How much does a Mars bar weigh?

For all the years of production, the bar has always been produced in black packaging with a red inscription. As an experiment, a white wrapper with the same red letters was used. Such chocolate was released in England, New Zealand and Australia.

According to weight standards, reforms were also made. In addition to the standard delicacy, weighing 58 grams, they produce a mini version weighing 19.7 grams, and a maxi version weighing 36.5 grams. These varieties can be found on the shelves today. The 84 gram Mars King Size variant was discontinued shortly after release. Manufacturers considered it appropriate to release a large bar divided into two sticks. To the three standard sweets, one more was added - "Mars Duo", consisting of two chocolates of 42.5 grams.

Scandal

In 2005, the manufacturers of the chocolate brand received an anonymous letter claiming that 7 bars from the whole new batch were poisoned. Manufacturers considered this the intrigues of competitors. But the first victims of sweets began to arrive at the hospitals. There were two of them. Another 17 people complained of feeling unwell. Manufacturers of the company fully admitted their guilt in what happened. The entire consignment was recalled, including the exported goods. Increased safety measures at work. The company's management personally monitored the condition of all the victims until their full recovery.

Russia was not affected by the incident. This did not have a strong negative impact on the company's reputation - Mars is very popular to this day. No other similar incidents were recorded. "Mars" remains our favorite among chocolate bars.

In contact with

Delicacy. It was first made in 1932 in the UK and was sold as Couverture brand chocolate.

History of appearance

In 1932, Forrest Mars, the son of American candy maker Frank Mars, rented a factory in Slough and, working with a team of twelve, began manufacturing a nougat and caramel candy bar. The bar was topped with milk chocolate and modeled after the Milky Way that was already popular in the US. Currently, the basic recipe remains unchanged, but the size of the bar and the proportions of the main components have changed more than once over the years. With slight variations, this classic version is sold all over the world (with the exception of the USA), and everywhere the chocolates are packaged in a black wrapper with a red lettering.

Recent Changes

In 2002, the appearance of "Mars" was revised, and its logo was updated to a more modern one. Its price has also increased slightly. The composition of the Mars bar has also changed - the nougat has become lighter, the chocolate layer on top has become thinner, and the total weight of the chocolate bar has been slightly reduced.

In Australia, the Mars logo has never changed - and to this day the packaging is the same as it was before 2002. The original advertising slogan, which is now used almost all over the world, is "Pleasure you can't measure".

Kinds

"Mars" is a bar that appears on sale in various forms. In addition to the classic packaging weighing 58 grams, you can purchase miniature bars weighing 19.7 grams and 36.5 grams. Previously, Mars King Size was often on sale, which weighed 84 grams. It is currently out of production and has been replaced by the Mars Duo, consisting of 2 bars of 42.5 grams each.

Previously, the standard "Mars" weighed 62.5 grams, until it was reduced by the decision of the manufacturer. In Australia, the weight of the produced classic bar is 53 grams. This change was not announced initially. But when consumers noticed how much smaller the familiar Mars bar had become, the manufacturer commented on the innovation as a means of combating the mass obesity of the population. The company later confirmed that the real reason for the change was due to rising costs.

Features of selling in the USA

"Mars" (bar) is sold in almost all countries of the world unchanged, with the exception of the United States. The American version was discontinued in 2002 and was replaced by a Snickers variation with nougat, almonds and milk chocolate on top.

Limited Editions

In addition, "Mars" is a chocolate bar, which was produced in a limited "circulation" with a modified composition in different countries. However, in some regions, these versions are on sale almost regularly.

So, there is "Mars Dark", which is produced in Canada on an ongoing basis and appears in the form of limited series in European countries. Its difference from the classic version is that it is covered with dark chocolate on top, not milk chocolate.

Also, in some countries, different forms of this chocolate are produced, tied to any events. The famous "Mars" in the form of Easter eggs, which is available in Europe every spring.

Release in Australia

Australia is the only country where "Mars" (bar) is produced in many variations to this day. In addition, only there came out various original packaging of chocolates. The most famous of them are the following.

"Mars Triple Chocolate" is a variant that, despite its name, includes chocolate nougat and chocolate caramel. It was also made available as a limited edition in the UK in August 2011 and then re-released in 2015 as Mars Xtra Choc.

Mars Cold bar (was available not only in Australia, but also in New Zealand and the UK) - featured original wrapper. The name was written on the packaging not in red, but in white, which turned blue when placed in the cold.

In August 2007, Mars Rock was released, which added chocolate nougat and a thick layer of caramel. The bar was covered in milk chocolate with added crunchy elements (whose main ingredients are wheat flour and sugar).

Mars Red is currently on sale. It has a red wrapper and the title is written in black. This option is considered less caloric.

'Mars 100% Caramel' has been available in Australia since January 2011. This is a standard sized bar, but it does not contain it. Was made available in the UK in a limited 'run' in 2012.

Also, "Mars" (bar) is available in vanilla (nougat has a vanilla flavor) and honey (nougat has the taste of honey in honeycombs).

Other brand products

Since this manufacturer's chocolates have become popular all over the world, a number of other products with the same name have appeared. The most famous and common of them are sweets and ice cream. They are available in many countries, including Russia and the CIS.

Ice cream is available both in the form of bars and in large packaged portions, and is a mixture of nougat, caramel and ice cream.

Also in Europe, a series of drinks "Mars" is popular - chocolate cocktails and energy drinks.

Why are Mars bars being recalled?

In early 2016, news broke that plastic impurities had been found in some batches of Mars. In this regard, the manufacturer decided to withdraw some of the products sent to various countries. In total, several batches of chocolates from 55 countries were returned. As it turned out later, these events did not affect Russia.